Digital Marketing Strategy Services - 11 Grins Digital Marketing Agency
Digital Marketing Strategy
Create a Digital Marketing Road Map to Success

Specializing in developing a variety of digital marketing strategies to meet & exceed the needs of your business.

What is a Digital Marketing Strategy?

A digital marketing strategy is a strategy or combination of strategies to be used by a business to accomplish a set of objectives and goals to attract potential customers.

An online strategy, is basically a plan of action to help define what your goals are for a specific project so that objectives can be achieved more efficiently. Having a plan in place keeps everyone involved on the same page. As the saying goes… Fail to plan, plan to fail.

5 reasonswhy using a digital marketing strategy is a good idea:

  • Direction and focus for everyone involved
    A digital marketing strategy helps keep everyone involved in the process on the same page throughout the life of the project. The strategy also provides clear direction on how to achieve marketing goals.
  • Helps Maximize the Return On Investment (ROI)
    Having a strategy in place and working each month to accomplish the smaller objectives to achieve the larger goals will ultimately keep your brand more focused. The faster your company can reach your target audience, the faster you’ll be able to see a return on your investment.
  • Targeting
    It allows your company to focus in on your specific audience in a more direct manner.
  • Duplication is costly
    Duplication of efforts, planning, and digital assets is not only wasteful, but can also be costly. Not just in expense, but also in lost time and the opportunities to reach your target audience.
  • Make a connection with more customers
    Implementing a digital strategy will ultimately allow your business to hone in on the customers who are already looking for your products and services.
Are your business’s digital marketing efforts appear to be driving around in circles?

A digital marketing strategy helps define where your business is and the steps required to navigate to where you want it to go. Let 11 Grins assist in planning out your digital marketing strategies.

the
Digital Marketing Strategy
approach

We offer several different types of digital marketing strategies, each pertaining to the individual task at hand. Whether referring to SEO, Local SEO, Technical SEO, Link Building, Reputation Management, and or Website Design, we follow an outline to gain the most knowledge about your business before we start.

We begin by listening to you the client, asking questions, and learning about your business. Depending on the type of strategy that needs crafting, we may review existing assets, analytics, accounts, reviews, and or websites to help gain additional insight on how to proceed.

Once we have gained the knowledge we need, we begin designing the particular strategy and or strategies that will assist with the work that we are performing for your business. Upon completion, we will share our vision for your project with your team to make sure everyone is on the same page prior to proceeding further.

Please take a moment to view and learn about our digital marketing strategy services below.

Digital Marketing Strategy

Where X Marks the Spot

Every great explorer starts off with a map, a lot of determination, and a little luck to boot. Business owners of today are no different. You are an explorer in your own right, traversing and daring to go into untraveled territory not meant for the faint of heart.

However, if you are chasing greatness, much like every great explorer, you must have a map…a.k.a. a digital marketing strategy.

A digital marketing strategy helps define where your business is and the steps required to navigate to where you want it to go.

Every business is unique and at a different stage, which is why we craft our strategies specifically for each individual business. Whether we are performing SEO, local SEO, reputation management, and or web design services we utilize well thought out strategies to help navigate your business to meet its goals.

Let us help you get to where X marks the spot. Please take a moment to learn about the digital marketing strategies that we offer.

SEO Keyword Strategy - 11 Grins - A Digital Marketing Agency

SEO Keyword Strategy

Using keyword analysis, we develop an SEO keyword strategy that involves integrating important keywords throughout your content, HTML tags, schema, and other marketing efforts. Defining an SEO keyword strategy helps define a clear focus for the direction that needs to be taken so that SEO success can be achieved.

SEO Content Strategy - 11 Grins - A Digital Marketing Agency

SEO Strategy

Post review of analytics, audits, previous deliverables, and gaining an understanding of what your business is trying to accomplish, we develop an SEO strategy tailored to achieving your SEO goals. The custom strategy will then be strategically woven in your website’s content, technical SEO, on-page SEO, and local SEO efforts.

Local SEO Strategy - 11 Grins - A Digital Marketing Agency

Local SEO Strategy

After careful review of your current local SEO initiatives, local SEO audit, and keyword and competitor analysis we develop a local SEO strategy that we will utilize to help boost your business’s local SEO presence and digital footprint.

Link Building Strategy - 11 Grins - A Digital Marketing Agency

Link Building Strategy

Using keyword analysis, competitor analysis, and other research we develop a link building strategy to build up your business's backlink profile. In addition to building up your backlink profile, we also devise a strategy for including important keywords in your anchor link texts.

Reputation Management Strategy - 11 Grins - A Digital Marketing Agency

Reputation Management Strategy

Using the data from the reputation management analysis step, we develop a reputation management strategy to address review generation, monitoring, review response, and review disputes to help your business achieve its goals in this area.

Website Strategy - 11 Grins - A Digital Marketing Agency

Website Strategy

After we have reviewed analytics and assets for the project, we’ll start planning out the approach that will be taken to achieve the goals that you have set before us for the website.

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Frequently Asked Questions (FAQ)

What is a digital marketing strategy?

It is basically a roadmap help your business efficiently achieve your digital goals.

Why is a digital marketing strategy important?

A strategy helps keep all involved parties moving in the right direction, not to mention it provides direction for the project throughout its various stages.

Can a digital marketing strategy help save on expense?

Throughout the lifecycle of a project, a project that has a defined strategy will typically keep on track to accomplish goals more efficiently than a project without one. Since time is essentially money as the saying goes, then yes it has the potential to reduce wasted time.

What is a competitor analysis?

A competitor analysis is the process of identifying and analyzing your business’s competitors.

Why is competitor analysis important?

Performing a competitor analysis will help the team gain important insights that will help in defining aspects of your business’s digital marketing strategy.

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