Link Building Services - 11 Grins Digital Marketing Agency
Link Building
Increase the value of your website's content in the eyes of Google

Link building is one of Google's key algorithm items and building backlinks is crucial if you want to succeed in the SERPs.

What is Link Building and why is it important?

Link building is the process of getting other websites to link to a page on your website. The more backlinks a page has, the higher it can rank in the search results as backlinks are one of Google’s most important ranking factors.

How are backlinks built and obtained?

Backlinks are time consuming to build and consequently can be difficult to obtain, especially from higher authority websites. There are several backlinking strategies that can we can choose from and it really just depends on your industry, your budget, and the goals that you are trying to achieve as to which strategy and or strategies would work the best.

Relevance, what is it and how does it effect your backlink building efforts?

Site relevance matters. For instance, lets say you are a dermatology clinic and you get a backlink from authoritative commercial trucking site, the backlink may not impact your rankings. It would be much better to receive a backlink from an authoritative site that is related to your dermatology industry.

  • Pages with the highest number of total backlinks usually rank best in Google."
  • —Backlinko
Does your company have someone creating and managing link building opportunities?

If the answer is no, lets discuss. Links pointing back to your company's website from external sources (the higher the authority the better) help increase the validity of your company in the eyes of Google.

the
Link Building
approach

We start off by performing an extensive backlink audit. Using our software we are able to discover backlinks that point back to your website, link toxicity, and domains by authority score, along with a host of other useful metrics. We can also integrate with such tools as Google Search Console, Google Analytics and or Majestic to ensure the most accurate backlink data.

Our software has the ability to examine keywords and competitors to provide us with link building possible opportunities. In addition we also have the ability to analyze your competitor’s backlink profiles to gain insight into where they are obtaining backlinks. All of this data is extremely useful when we put it to work to help build up your backlink profile.

In addition to building backlinks, if we discover broken external links or links with high toxicity, we can take steps to fix, redirect, or disavow them. Taking these steps is more of a defensive tactic, but it will help with retaining the SEO results you’ve worked so hard to achieve.

As with all-of-our SEO related services, we suggest that your business take a long-term “consistency is key” approach for link building. Backlinks are one of the most difficult SEO related items to build up and achieve success with. However, they play a huge roll with Google and ranking, so it is definitely worth investing the time, effort, and money to build up.

Link Building

Strengthen Your SEO Footprint

Do you want your business to rank high in the search results for important queries? If you are saying a resounding “Yes”, then your business is going to need to do some link building.

Link building is an important SEO tactic that helps demonstrate to Google and other search engines the value of your business’s content. While just one piece of the SEO puzzle, typically websites with more high-quality backlinks, will have an increased odds of ranking higher in the SERPs.

In addition to building up your business’s backlink profile, we also perform keyword analysis and competitor analysis to look for potential keyword opportunities that could be maximized in your link building strategy. Broken links do not help anyone, which is why we also suggest performing scans to fix or remove the broken external links.

Please take a moment to learn about our link building services below.

Keyword Analysis - 11 Grins - A Digital Marketing Agency

SEO Keyword Analysis

We review current keywords being utilized and research potential keyword opportunities that could be maximized within your SEO strategy. Collecting this information helps us visualize potential weaknesses, strengths, and or untapped SEO keywords that we can utilize to help maximize your SEO keyword strategy.

Broken External Link Audit & Repair - 11 Grins - A Digital Marketing Agency

Broken External Link Audit & Repair

We scan for broken external links (links on other websites, pointing to your website) that could damage your position with Google and other search engines. Once identified we take steps to fix, redirect, and or disavow the external links.

Competitor Analysis - 11 Grins - A Digital Marketing Agency

Competitor Analysis

Using competitor analysis we evaluate and analyze your competitor’s backlink profile to discover potential backlink opportunities.

SEO Keyword Strategy

Using keyword analysis, we develop an SEO keyword strategy for integrating important keywords into anchor texts used for link building.

Backlink Audits - 11 Grins - A Digital Marketing Agency

Backlink Audits

We perform an extensive backlink audit and evaluate backlinks pointing to your business’s website. We compile a list of the referring domains, identify your weak and strong backlinks, and access your backlinks profile.

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Frequently Asked Questions (FAQ)

What is link building?

Link building is the process of getting other websites to link to pages on your business’s website.

What are backlinks?

Backlinks are links on other sites that point to your business website that help build authority.

Why are backlinks important?

Backlinks show search engines like (Google, Bing, & Yahoo) that your business’s website has authority and that your content has value.

What type of backlinks are the best?

Backlinks from high authority domains are the best. They help prove to search engines the validity and importance of your website. It is better to have fewer backlinks from high authority domains, rather than a ton of backlinks from low authority domains.

What do links mean for search engines?

A way to discover new web pages that can be added to the search results. To determine where a web page should rank within the search engine results.

Do all SEO companies use the same link building techniques?

No, some companies will employ shady techniques aimed at acquiring immediate results, which are harmful in the long-run. These methods can result in the blacklisting of your website by search engines.

What is domain authority?

Domain authority is a search ranking score that provides a measure of the success of a site in the search engine results.

What are referring domains?

A referring domain is a website from which the main website has one or more backlinks. For instance, if The New York Times has a backlink in an article to your business’s website, then it has one referring domain.

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