Local SEO Services - 11 Grins Digital Marketing Agency
Local SEO
Generate More Leads from Local Searches

Increase your business’s visibility for local search results on Google with a local SEO strategy and implementation.

What is Local SEO and why is it important?

Local SEO is an additional SEO strategy that helps increase a business’s visibility for local search results on Google. In addition to many of the factors used with an SEO strategy, there are specific elements that should be addressed with Local SEO.

Local SEO is important because it brings relevant traffic that is already searching for your services/products to your business. Whether the traffic be increased web traffic, phone calls, or physical in-store visits.

  • "Local searches contribute 22.6% of website traffic."
  • —On The Map

What is a map pack and why is it important for local searches?

When someone does a search for a type of local business, dermatologists for example, results can be returned within the map pack.

Along with organic search results, Google will also return a list of applicable businesses that are near your location. Google will list three visible map based results that contain a business’s Google reviews, star rating, brief summary, NAP (business name, address, and phone), hours, pricing, and photos.

On Google, the map pack appears below paid ad spots and above organic results. Users can also see more results if they click the “more places” button.

Map Pack - Local SEO - Dermatologist, Huntsville, AL - 11 Grins Digital Marketing Agency
Map Pack results for local search "Dermatologist Huntsville AL"
  • Having your business in the map pack is important for several reasons:
  • The Map Pack appears before organic results, so users see it on screen sooner than organic results.
  • Results are directly related to a searchers topic and location.
  • On mobile, the top three listings in the map pack footprint is large enough to occupy the entire screen.
  • A map pack listing expands your business’s online footprint and helps increase the likelihood potential customers will find your business.
  • Even if you are not in the top 3, searchers can still find you by clicking the "more places" button.
  • "42% of searchers click on the results inside of the Local Map Pack."
  • —Backlinko

What are featured Snippets and what is their importance?

According to Google, featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. They can also appear within a related questions group (also known as “People Also Ask”).

Featured snippets are pulled from websites that have content that pertain to what a searcher is looking for an answer to. Referring to the example on the left, we did a search for: How does Botox work?

Featured snippets offer yet another way to enlarge a business's search footprint, engage with the user, and could ultimately drive more traffic to your business’s website.

Featured Snippets - How does Botox work - Local SEO - 11 Grins Digital Marketing Agency
Returned Featured Snippets Results for "How does Botox work?"

What is a Google Business Profile (f.k.a Google My Business)?

It is a free business listing from Google that allows a business to provide business information such as business name, address, phone, description, hours and photos. In order to rank well on Google for local searches, a Google Business Profile is a must in 2024.

How do Google’s (Relevance, Distance, and Prominence) as ranking factors affect local search results?

According to Google “Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps Google find the best match for a search. For example, Google’s algorithms might decide that a business that is farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.”

To improve each of the factors, Google suggests that your company have a Google Business Profile created. Your Google Business Profile’s details help Google determine the relevance and distance to user’s search query.

The prominence factor can be improved by generating more Google reviews and positive ratings for your business, which is where reputation management plays an important role.

How can business citations help my online presence?

A business citation, a.k.a. NAP (name, address, phone), web address, description, hours, and photos is a collection of details that describe your business. We use specialized software that stores your business citation information in one dashboard for easy editing and then pushes that information to 80+ high-to-lower authority partner listing directories. In addition to convenient future editing, controlling this information from one source ensures that all directory listings are consistent. Google validates a business’s relevancy by the accuracy of the business’s information that is listed across the web. This will help with your local SEO efforts.

In addition, to the 80+ previously mentioned listing directories, we also have access to a variety of other membership, non-membership, general, and industry specific listing directories that we can manually add your NAP information to that will further help with creating additional validation of your business. Creation of business citation instances will help with positioning in the Map Pack.

Business Citations - Local SEO - 11 Grins Digital Marketing Agency
Sample business citation listings for local SEO

How do Google reviews and ratings help with Local SEO?

Google reviews can help create relevancy for the services that your business offers when users perform searches. Reviews also help build trust among viewers which help with achieving higher positions in the Google Map Pack.

Does your business have someone managing your company's Local SEO efforts?

If not, you could be missing out on opportunities to reach new customers. Whether your company has one or several physical locations in one or more cities, you should have a local SEO strategy in place and someone managing those local SEO efforts.

the
Local SEO
approach

Beginning with a local SEO audit, we review your current website, analytics, business profiles, prior local SEO initiatives, map pack positioning, featured snippets and keywords. Using our software we can perform a competitor analysis, review potential keyword combinations, and inspect geographic areas to see how your business is ranking within that geographic area for specific keywords.

We look for local SEO specific features that need work and or that your business is lacking. Once we have reviewed assets, we create a local SEO strategy that can be used with your business and then get to work implementing the various parts of the strategy.

Our business is based on the principle of “consistency is key”, meaning that as like SEO, local SEO is a process. Results do not happen overnight, they take time. The best way to achieve local SEO success is to be consistent month-in month-out.

Local SEO

Generate More Leads from Local Searches

Most people when they search for goods and services, they are performing location based searches. If your business is not optimized for local SEO, then chances are you are missing out on new customer opportunities.

11 Grins offers a variety of local SEO services designed to help your business increase your online footprint, improve local organic search results, and map pack positioning. Please take a moment to review our local SEO services below.

Local Search Engine Optimization (SEO) Audit - 11 Grins - A Digital Marketing Agency

Local SEO Audit

Much like an SEO audit, a local SEO audit focuses on factors that pertain to local search information. We analyze this data to help make suggestions on how to improve your online footprint as it pertains to local SEO.

Local SEO Strategy

After careful review of your current local SEO initiatives, local SEO audit, and keyword and competitor analysis we develop a local SEO strategy that we will utilize to help boost your business’s local SEO presence and digital footprint.

Keyword Analysis - 11 Grins - A Digital Marketing Agency

Local SEO Keyword Analysis

We review current keywords being utilized and research potential keyword opportunities that could be maximized for your local SEO keyword strategy. We also perform competitor analysis to view how direct competitors are ranking ahead of you for local searches.

Bing Places Listing - 11 Grins - A Digital Marketing Agency

Bing Places Listing

A Bing Places listing is similar to a Google Business Profile. It is a free business listing from Bing for the purpose of listing business information such as business name, address, phone, description, hours and photos. We can set this up for your business so that your listing information appears in yet one more location for prospective customers to find you.

Google Business Profile - 11 Grins - A Digital Marketing Agency

Google Business Profile SEO

It is a free business listing from Google that allows your business to provide business information such as business name, address, phone, description, hours and photos. In order to rank well on Google for local searches, a Google Business Profile is a must in 2024. We can create this for you, review an existing listing, and or update an existing listing.

Business Citation Management - 11 Grins - A Digital Marketing Agency

Business Citation Management

A business citation, a.k.a. NAP (name, address, phone), web address, description, hours, and photos is a collection of details that describe your business. We use specialized software that stores your business citation information in one dashboard for easy editing and then pushes that information to 80+ high-to-mid authority partner listing directories. We also have access to additional directories that we can manually add your business information to as well.

Link Building

Link building is an SEO method used to build up external links (backlinks) pointing back to your website. Backlinks are one of many key factors that help contribute to SEO and ranking well. Backlinks from higher-authority websites are the best and we can help with that.

Reputation Management

Google Reviews are the online version of word-of-mouth recommendations. 11 Grins can help with strategizing and providing avenues for your business to generate positive reviews. We can also assist with the monitoring of your online review presence and responding in a timely manor to positive and negative feedback.

SEO Content Writing - 11 Grins - A Digital Marketing Agency

Local SEO Content Writing

Need new copy written to accompany a new Local SEO strategy or current copy edited to allow for the integration of a new local SEO strategy? No problem, we can assist. Let’s discuss the possibilities further.

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Frequently Asked Questions (FAQ)

What is Local SEO?

Local SEO is an additional SEO strategy that helps increase a business’s visibility for local search results on Google.

Why is Local SEO important?

It can help direct relevant traffic that is already searching for your services/products to your business.

What is the map pack?

Along with organic search results, Google will also return a list of applicable local businesses that are near your location. Google will list three visible map based results that contain a
business’s Google reviews, star rating, brief summary, NAP (business name, address, and phone), hours, pricing, and photos. On Google, the map pack appears below paid ad spots (if they exist) and above organic results. Users can also see more results if they click the “more places” button.

What are featured Snippets?

According to Google, featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. They can also appear within a related questions group (also known as “People Also Ask”). Featured snippets are pulled from websites that have content that pertain to what a searcher is looking for an answer to.

What is a business citation?

A business citation, a.k.a. NAP (name, address, phone), web address, description, hours, and photos is a collection of details that describe your business. We use specialized software that stores your business citation information in one dashboard for easy editing and then pushes that information to 80+ high-to-low authority partner listing directories.

What is a Google Business Profile?

It is a free business listing from Google that allows a business to provide business information such as business name, address, phone, description, hours and photos. Having a Google Business Profile in place is crucial to success on Google.

How do Google reviews help with Local SEO?

Positive Google reviews can help validate the relevancy of your business within Google's eyes. In addition they can also assist with positioning in the Map Pack.

Does Local SEO use different keywords?

In addition to the keywords used in your SEO strategy, we add relevant local oriented keywords to your SEO strategy to assist in local searches finding your products, services, and or business.

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