Reputation Management Services - 11 Grins Digital Marketing Agency
Reputation Management
Increase the Flow of Positive Google Reviews

Consistent monitoring of your business's reputation & creative methods of generating positive Google reviews.

What is Reputation Management?

Reputation management is the process of influencing public perceptions and conversations about a business or company. Simply put, your business needs to have someone monitoring and responding to reviews concerning your brand, products, and or services you offer.

Why are Google reviews important to your business?

Today’s online reviews are yesterday’s word-of-mouth advertising. Google controls over 73% of online reviews. Building a portfolio of positive Google reviews not only helps build trust among potential and returning customers, reviews can also help businesses rank higher in local search results.

The below statistic is important because as of 2023 the age range of millennials is 27-42. Meaning most are out of school, have careers, are starting families, and are spending money. They are making major purchases, starting businesses, and using services and products across multiple sectors. The below statistic overlaps with the millennial generation for seven years.

Google Review - Reputation Management - 11 Grins Digital Marketing Agency
View of a sample Google Review

In addition to millennials, we currently have 6 generations of consumers actively using online reviews to influence their spending decisions. These consumers span from the Silent Generation (born 1925-1945) to Gen Alpha (born 2013-2025).

While each generation has various levels of discretionary income, all six generations are using online reviews to help influence their decision making when it comes to purchases.

  • 6 Generations of Consumers
  • Silent Generation (born 1928-1945)
  • Baby Boomers (born 1946-1964)
  • Gen Xers (born 1964-1980)
  • Millennials (born 1981-1996)
  • Generation Z (iGen) (born 1997-2010)
  • Gen Alpha (born 2010-2024)

Who uses the internet?

People who are actively searching for your services and products, who are looking to make decisions, and who have money to spend now. They just need to be able to find your business, view positive reviews, and see that you care.

98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019"
—Bright Local

Internet usage to find local business information - Pie Chart for

How do Google Reviews help with SEO?

Google Reviews are essentially word-of-mouth marketing. Google takes reviews into heavy consideration when determining positioning. When performing a local search, there are 3 main factors that Google considers when displaying results: Relevance, Distance and Prominence. For example, if you are searching for a nearby optimologist, relevance and distance will be factors. However if a listing that is a bit further away has more positive reviews it will most likely get a higher favored ranking.

What do consumers care about most in reviews?

75%
58%
55%

How do you generate more positive Google reviews and manage those reviews as they occur?

You have to ask your customers for their reviews, plain and simple. To aid you in this process, we at 11 Grins we have developed strategies to make the process more streamlined and effective for you and your customers.

Once reviews start rolling in, you need to have someone monitoring and moderating them to make sure each review is legitimate and answered within a time manor. We have specialized software that alerts us when you have a new review; thus, allowing us to respond within an acceptable and timely manor.

Does your business have someone on staff handling these efforts?

Most businesses do not. According to Review Trackers, “53% of customers expect businesses to respond to negative reviews within a week. 1 in 3 have a shorter time frame of 3 days or less.” A week or less, does not give a business much time to respond accordingly, which is why we believe it is important to partner with a company like 11 Grins that can manage review responses for your business in a timely manor.

Does your company want to generate more positive Google reviews?

Who would say no to that question! We have designed a process to help businesses generate more positive Google reviews, not to mention we can handle the day-to-day management of said reviews as well.

the
Reputation Management
approach

We start off by learning about where your business is currently regarding your reputation management efforts and the direction that you wish for them to go. If your company has pre-existing strategies, creative and or reviews we will review those as well. Once our analysis is complete, we will develop a strategy and will present you with suggestions.

Once a plan of action is decided upon, we dive into developing any creative initiatives, setting up accounts, and getting the process in place for monthly review monitoring and responding.

Our software allows us to receive alerts as to when your business receives a new review so that we can monitor and respond within a timely manor. According to Review Trackers, “53% of customers expect businesses to respond to negative reviews within a week. 1 in 3 have a shorter time frame of 3 days or less.”

You have enough to deal with on a daily basis, off-load the Reputation Management workload onto 11 Grins, we would be happy to assist in lightening your load.

Reputation Management

Grow Positive Google Reviews

Feedback from your customers and timely responses are important to the continued online growth of your business.

Google Reviews for example are one of many factors that Google considers for Map Pack and the Organic Search Result rankings, which is important if you want to continue to rank well for local searches.

In addition, online reviews help build trust with potential customers about your brand, services, and or products.

You’re in luck, we can help! Strategizing, creating deliverables to generate positive reviews and providing ongoing monthly review management are what we do.

Reputation Management Analysis - 11 Grins - A Digital Marketing Agency

Reputation Management Analysis

Careful analysis of your current review generating, monitoring, and response process help us gain an understanding of your company’s reputation management goals and expectations.

Review Generation - 11 Grins - A Digital Marketing Agency

Review Generation

Today’s online reviews are yesterday’s word-of-mouth advertising. Reviews, especially Google reviews can be deal closers, helping those ready to spend dollars make a decision. Google reviews help build trust among prospective customers and can help with SEO too.

Review Management - 11 Grins - A Digital Marketing Agency

Review Response

Reviews need to be responded to within a timely manner, whether positive or negative. 11 Grins utilizes monitoring software that allows us to be notified when your business has a new review, allowing us to respond quickly.

Reputation Management SEO - 11 Grins - A Digital Marketing Agency

SEO Reputation Management

Google reviews can help with Local SEO and increasing Map Pack positioning. Reviews help establish credibility and value in Google’s eyes.

Reputation Management Strategy

Using the data from the analysis step, we develop a reputation management strategy to address review generation, monitoring, review response, and review disputes to help your business achieve its goals in this area.

Review Monitoring - 11 Grins - A Digital Marketing Agency

Review Monitoring

Reviews should be monitored as they come in, not every month or whenever you think about it. Reviews need to be responded to in less than a week, which is why they should be monitored regularly. We have the software that alerts us to when your business has a new review and can handle the monitoring for you.

Review Dispute - 11 Grins - A Digital Marketing Agency

Review Dispute

Occasionally, your company may receive an inaccurate review that we can dispute on your behalf. An example, former disgruntled employee poses as customer and leaves an ugly review.

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Frequently Asked Questions (FAQ)

What is Reputation Management?

Reputation management is the process of influencing public perceptions and conversations about a business or company.

Why are online reviews important?

Today’s online reviews are yesterday’s word-of-mouth advertising.

How quickly should reviews be responded to?

Depending on the customer, some would say less than 3 days, others may say 7 days is acceptable.

How do you get more Google Reviews?

By asking your customers for them. 11 Grins can develop a custom strategy, implement, design materials, and manage the entire process for your business.

Why are Google Reviews important?

Google Reviews can help increase your business and website’s credibility. Potential customers are more likely to visit your website, contact you, and or make purchases from you, if they see a plethora of positive reviews.

How important is it to respond to Google Reviews?

Regardless of whether the review is positive or negative, responding to online reviews can help boost your business’s online reputation, credibility, and increase customer trust.

How do Google Reviews help with SEO?

Google Reviews are essentially word-of-mouth marketing. Google takes it into heavy consideration. When performing a local search, there are 3 main factors that Google considers when displaying results: Relevance, Distance and Prominence. For example, if you are searching for a nearby chiropractor, relevance and distance will be factors. However if a listing that is a bit further away has more positive reviews it will most likely get a higher favored ranking.

Why do reviews need to be disputed?

Occasionally, your company may receive an inaccurate review that we can dispute on your behalf. An example, former disgruntled employee poses as customer and leaves an ugly review.

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