Search Engine Optimization (SEO) Services - 11 Grins Digital Marketing Agency
Search Engine Optimization (SEO)
Rank Ahead of Your Competition for Organic Search Results

Striving to achieve SEO results for your company using industry proven methods.

What is Search Engine Optimization (SEO)?

SEO is the process of improving organic search results and enlarging the digital footprint to increase website traffic to a website or web page from the search engines.

Why is implementing a long-term SEO strategy important?

If you expect your website to be a potential lead generator for your business, an SEO strategy, implementation, and ongoing improvements are a must have. The majority of users never scroll past the first page of results. If you are not on page 1 for organic search results, the odds of your customers finding your products and services online are slim to none.

Achieving SEO results take time. After battling your way to number 1 for specific queries, your business needs to defend those positions that you’ve diligently invested in to achieve. SEO success is as much of defensive battle as it is an offensive one.

Why do we need to continually invest in SEO efforts?

Google (the most prominent search engine), is constantly updating and making changes to their search algorithm. The Google Search Algorithm, which is extremely complex, basically looks for specific defined criteria within search results and then ranks the results. A new release of the algorithm could drastically affect your business’s SEO positions. An investment in SEO, should be for both offensive and defensive measures. Changes in position can be slow and gradual, but in both directions. If you do not have someone keeping tabs on ranking changes, it might take several months to notice the drop not to mention to regain your position.

Another major reason is that of your business’s competition increasing their SEO investment efforts. Also, don’t forget about new competition entering your market. You cannot control what Google or your competition does, but you can control what your business does.

SEO is not a one and done check list item. If you to be #1 and or stay #1, you need an SEO strategy and your business should have someone such as 11 Grins actively monitoring and making strides to defend and advance your SEO positioning.

Why Should Our Business Continually Invest in SEO - 11 Grins Digital Marketing Agency

What is the difference between SEO and PPC (Pay Per Click aka Google Ads)?

Pay Per Click (PPC) aka, Google Ads is a type of paid adverting that is useful if your business needs short quick bursts of immediate exposure to generate business. PPC ads appear at the top of the Organic Search Results and can provide immediate quick results. PPC ads on Google can be recognized by the word sponsored or ad that typically appears next to them within the search results. PPC can be useful for short-term campaigns such as sales, events, and or for seasonal industries when your business needs to be front and center quickly. However, based on your criteria PPC ads can be costly and once your campaign has finished you’re not left with anything tangible that will continue to work for you.

On the other hand, SEO is the process of improving organic search results and enlarging the digital footprint to increase website traffic to a website or web page from the search engines.
There are several variables that work together to help deliver success for your digital footprint. One key element of your digital footprint is organic search results. Organic search results appear after the PPC ads, refer to figure 2.1 and 2.2.

In addition to organic search results, the following play an important role in your digital footprint as well, Reputation Management, Local SEO, Featured Snippets (placement illustrated in figure 2.1), and the Map Pack that play a role into achieving SEO related results.

While SEO efforts take much longer to see results than PPC ads, you own the tangible efforts that continue to work for your business. Over time, we believe that in most cases that SEO efforts will provide a greater long-term value than PPC.

When used together SEO and PPC, have the ability to complement one another. However, if you can only choose one route, then we would suggest SEO.

PPC ads vs Organic Search Results and their placement
PPC vs SEO Organic Search Results - 11 Grins Digital Marketing Agency
PPC ads vs Organic Search Results and their placement
  • 70% of online marketers say that SEO is better than PPC for generating sales."
  • —Get Response

What are the differences between on-page, off-page, and technical SEO?

  • On Page SEO - 11 Grins Digital Marketing Agency

    On-page SEO is the process of optimizing webpages and their content for both search engines and users. A few on-page tasks may include optimizing for search intent, title tags, internal links, and URLs. On-page SEO helps search engines understand your website’s content and to see if it is relevant to a search query.

  • Off Page SEO - 11 Grins Digital Marketing Agency

    Off-page SEO refers to performing activities not on the website itself in order to increase search engine rankings. Some examples of off-page SEO are link building, authoritative guest posts, and social media marketing for the purpose of building trust with search engines that your site is credible.

  • Technical SEO - Off Page SEO - 11 Grins Digital Marketing Agency

    Technical SEO is the process of making sure a website meets best practices of the technical requirements of modern search engines with the goal of improving organic search results. Important elements of technical SEO include crawlability, indexing, rendering, and website architecture.

Can SEO and Reputation Management efforts be considered a form of advertising?

In our opinion, absolutely! Both services can help lead traffic to your business. Both can help educate and inform prospective customers on your products and services. Both can further promote your brand and image. For some audiences such as millennials, SEO and Reputation Management may be more effective than conventional advertising.

Potential value of your SEO investment

Unlike the limited shelf life of an advertisement (print, radio, television, and PPC), your SEO investment continues to work for your company. The technical SEO, On-page, Off-page SEO, Google reviews, etc remain in place working to improve your business’s validation within the eyes of Google and building trust among potential customers.

How do you budget for these services?

When compared to traditional forms of advertising (TV, print, radio), monthly SEO and Reputation Management services are quite reasonable. If your company is trying to figure out how to find the budget for these services, the dollars could be redistributed from your traditional advertising budget.

  • 75% of users never scroll past the first page of search results."
  • —SEO Results
Does your business have someone managing your SEO efforts?

Whether your business is ranking well or not at all, you should have someone monitoring & managing your SEO efforts. There is always something to do.

the
SEO
approach

We start with an initial consultation to learn about your business, find out initial keywords you deem important, and discover what your business would like to accomplish. Using our software, we perform an SEO audit to reveal technical SEO and on-page SEO issues along with providing insight into areas such as UX, your backlink profile, and keyword research. Our audit software can check 140+ possible website issues.

Based on initial keyword conversations we also begin analyzing and exploring other possible keyword combinations that could help drive traffic to your website. We perform competitor analysis on your direct competition in various areas to see if there are SEO related opportunities present that your business could capitalize on. We develop an overall SEO strategy and initial SEO keyword strategy based on the results of the audit and research. Then we start making improvements, using the SEO strategy as our guide.

Search Engine Optimization (SEO)

Boost Organic Search Results

We are SEO experts ready to create tailored SEO strategies to help your business move up in the search results. We offer a variety of services aimed at helping your business be more visible for organic search results.

Our software allows us to perform SEO audits to diagnose problematic areas related to technical and on-page SEO, so that we may resolve most issues.

We are skilled at finding creative ways to enlarge your search footprint and have the ability to discover innovative keyword opportunities to get your business found.

Being present online is not enough. SEO is not a one and done task. If you want your business to succeed online, persistence and consistency are key in-regards to SEO. Please take a moment to view our SEO services below.

Keyword Analysis - 11 Grins - A Digital Marketing Agency

SEO Keyword Analysis

We review current keywords being utilized and research potential keyword opportunities that could be maximized within your SEO strategy. Collecting this information helps us visualize potential weaknesses, strengths, and or untapped SEO keywords that we can utilize to help maximize your SEO keyword strategy.

SEO Keyword Strategy

Using keyword analysis, we develop an SEO keyword strategy that involves integrating important keywords throughout your content, HTML tags, schema, and other marketing efforts. Defining an SEO keyword strategy helps define a clear focus for the direction that needs to be taken so that SEO success can be achieved.

Technical SEO

After performing an SEO audit, improve your website’s rankings by having us fix technical errors, making it easier for search engines to crawl your website. Compliance to search engine technical standards can help improve rankings.

Local SEO

Local SEO is an additional SEO strategy that helps increase a business’s visibility for local search results on Google. We review and improve areas of your online presence as it applies to Local SEO so that prospective local customers can find you.

On-page SEO - 11 Grins - A Digital Marketing Agency

On-Page SEO

Strategizing on how content fits together, we optimize your headlines, title tags, meta tags, images, links, and copy. On-page SEO helps search engines understand your website’s content and to see if it is relevant to a search query.

Off-page SEO - 11 Grins - A Digital Marketing Agency

Off-Page SEO

Performing off-page SEO refers to tactics such as link building, authoritative guest posts, social media marketing, etc for the purpose of building trust with search engines that your site is credible.

Link Building

Link building is an SEO method used to build up external links (backlinks) pointing back to your website. Backlinks are one of many key factors that help contribute to SEO and ranking well. Backlinks from higher-authority websites are the best and we can help with that.

SEO Content Writing - 11 Grins - A Digital Marketing Agency

SEO Content Writing

Need content written for your new website, online marketing efforts, and or guest posts, no problem we can assist. We'll start by performing SEO analysis, then develop a new SEO strategy, and finally we'll integrate the new SEO strategy throughout your copy to maximize SEO impact.

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Frequently Asked Questions (FAQ)

What is an organic result?

On Google, it is a free search listing that is relevant to a search query. Organic results appear below paid search results.

What is a paid search result?

On Google, a paid result will have a little box with the word “Ad” before the listing. A business that has paid for search placement, will have their search ad appear before the organic search results.

What are backlinks?

Backlinks are links on other sites that point to your business website that help build authority. Backlinks from high authority domains provide greater benefit, rather than a plethora of links from low authority domains. However, while low authority links won’t have a huge impact, they will not hurt your SEO success either. Backlinks are one of Google’s most important
ranking factors.

What type of backlinks are the best?

Backlinks from high authority domains are the best. They help prove to search engines the validity and importance of your website. It is better to have fewer backlinks from high authority domains, rather than a ton of backlinks from low authority domains.

However, that being said, lower authority backlinks do have a purpose and play a role in ranking.

What is the most important factor in SEO?

No one factor is most important. All factors play a role in working together to achieve SEO success.

Why do we need to be concerned with SEO?

Because things change…Google changes their algorithm, new competition enters your market, and or current competitors step up their SEO game. All of which could affect your ranking for
certain search queries.

What does SERP stand for?

In regards to SEO, SERP stands for “Search Engine Results Page”.

What does SEO stand for?

Search Engine Optimization

How long does it take for SEO techniques to work?

Your business should have a long-term outlook when it comes to your SEO strategy. SEO success takes time and does not happen overnight. Depending on your market and goals, it can take months and or years of consistently investing in your SEO strategy. At minimum, we suggest at 12 month cycle.

Is there a point at which we can stop investing in SEO?

Halting your investment toward SEO initiatives is not something we advise. SEO is a process and consistency is key if you want to achieve your SEO goals and retain the results your company has invested in.

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