Technical SEO Services - 11 Grins Digital Marketing Agency
Technical SEO
Boost Your Business's SEO Positioning

Greatly increase your odds of moving up in the search results by strengthening technical SEO weaknesses.

What is Technical SEO and why is it important?

Technical SEO is the process of optimizing a website so that search engines can understand content and more efficiently index pages.

If pages on your website are not accessible to search engines, they will not appear in the search results. In addition to indexing there many other technical SEO variables that play an important role in your website ranking well in the SERPs.

What is a technical SEO audit and what does it entail?

A technical SEO audit is the process of analyzing technical aspects of a website related to search engine optimization. An audit helps ensure search engines like Google can crawl, index, and rank pages on your site. If your site’s pages are not indexed, then potential customers cannot find your products and services.

Using industry leading software, we have the ability to perform a technical SEO audit to view the health of your business’s website. The audit will return a variety of metrics that reveal the strengths and weaknesses of your website. Categorized by urgency, the results allow us to accurately pinpoint the exact areas that need work and which ones are the most critical.

Technical SEO Audit - 11 Grins Digital Marketing Agency
Sample technical SEO audit results and metrics

Below is a list of some of the areas that we examine and address:

  • Page Load Speed
  • Crawlability
  • Run Crawl Error Report
  • Implementing SSL Certificate
  • Indexation
  • Removal of Duplicate Content
  • Optimizing Website for Mobile
  • XML Sitemap Creation
  • Fix Internal Broken Links
  • Eliminate Redirects
  • Address Canonical Issues
  • Review of HTTPS Status Codes
  • Review of robots.txt file
  • Implement Structured Data
  • Optimize Core Web Vitals
  • Plus More

Mobile friendliness, page load speed, and their impact

Page load speed is a crucial element for both desktop and mobile browsers, but even more so for mobile users due to device limitations. Page load speed is a direct ranking factor for Google and it’s algorithm, so identifying potential page loading related hurdles is extremely important.

A website’s mobile-friendliness is important because of the priority that Google places on mobile websites, but also because of the large amount of users that use mobile devices to perform searches. If you provide your mobile users with an easy and enjoyable experience your mobile-friendly website can aid in increasing traffic and conversions.

If your website is not mobile friendly, you could miss out. It could get penalized and may not show up in the search results on Google. Mobile search rankings are extremely important now and will only continue to be more valuable in the future. Below are some statistics illustrating the importance of having a mobile friendly website.

70%
  • of shoppers use their phones to buy online
  • —Semrush
96%
41%
  • mobile device searches make up the most web traffic
  • —Hubspot
  • More than half (58.22%) of worldwide web traffic happens on mobile devices."
  • —Stat Counter
Don’t wait until you notice a drop in website traffic, calls, or search results positioning.

Contact us to discuss how we can help improve your current technical SEO checklist items.

the
Technical SEO
approach

Using our software, we start by performing a technical SEO audit. We are able to discover technical SEO areas that need work based on severity organized from most severe to least.

Potential technical SEO areas may include: page speed, indexing, internal link structure, mobile performance, robots.txt, sitemaps, crawl errors, site architecture, duplicate content, URL versions, status codes, SSL related issues, log files, markup, and more.

After technical SEO issues have been identified, we create your SEO strategy for this step and integrate with your broader SEO strategies, and then proceed.

Technical SEO

Discover & Improve Technical SEO Weaknesses

Performing technical SEO related improvements to your business’s website can make a difference in how your business will rank for specific searches. Google’s search algorithm is quite complex, the days of having a website rank well because your website is merely live are over. It takes work, time, persistence, and technical know how to achieve results.

There is a good chance that at least one of your direct competitors has invested in SEO, if you want to move past them in the SERPs we strongly suggest you get started today in your SEO journey.

Please take a moment to review and learn about our technical SEO services below:

Technical SEO Audit - 11 Grins - A Digital Marketing Agency

Technical SEO Audit

We perform an extensive technical SEO audit to identify issues related to page speed, indexing, internal link structure, mobile performance, robots.txt, sitemaps, crawl errors, site architecture, duplicate content, URL versions, status codes, SSL related issues, log files, markup, and more.

Competitor Analysis - 11 Grins - A Digital Marketing Agency

Competitor Analysis

Using competitor analysis we evaluate and analyze your competitor’s websites to discover valuable insights into their SEO strategies. Gaining these insights can often provide opportunities to strengthen your search positioning.

Meta Data Analysis - 11 Grins - A Digital Marketing Agency

Meta Data Analysis

Meta data help describe what your pages are about and can provide instruction. We analyze, optimize, and align your keyword strategy to work with meta descriptions, title tags, and alt tags. We inspect robot tags as well to make sure they are properly being used.

Image Optimization - 11 Grins - A Digital Marketing Agency

Image Optimization

Fast loading pages is important to Google, images can be huge files, so it is important to have images optimized as much as possible. We also invest time in properly structuring your alt tags, image naming structure and utilizing image sitemaps when applicable.

Speed Optimization - 11 Grins - A Digital Marketing Agency

Speed Optimization

Page speed is important for ranking. We perform page speed tests, use compression for CSS, Javascript and HTML files, adjust page redirects, code optimization, enable Wordpress designed caching, and utilize CDNs when applicable.

Structured Data Markup - 11 Grins - A Digital Marketing Agency

Structured Data Markup

The easier it is for Google to crawl your website’s data the better. We add applicable schema markup to various areas of your web pages, modify HTML as needed, and use Google’s structure data testing tool to examine any issues.

Keyword Analysis - 11 Grins - A Digital Marketing Agency

SEO Keyword Analysis

We review current keywords being utilized and research potential keyword opportunities that could be maximized within your SEO strategy. Collecting this information helps us visualize potential weaknesses, strengths, and or untapped SEO keywords that we can utilize to help maximize your SEO keyword strategy.

Backlink Analysis- 11 Grins - A Digital Marketing Agency

Backlink Analysis

We evaluate backlinks pointing to your business’s website to make sure that you have non-toxic backlinks pointing back to your business’s website. If problematic backlinks are reported, we take the appropriate steps to fix, redirect, and or disavow.

Penalty Recovery - 11 Grins - A Digital Marketing Agency

Penalty Recovery

The process of regaining your website traffic, index coverage, and or search appearance after Google gives your page a penalty.

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Frequently Asked Questions (FAQ)

What is Technical SEO?

Technical SEO is the process of optimizing a website so that search engines can understand content and more efficiently index pages.

Why is Technical SEO important?

If pages on your website are not accessible to search engines, they will not appear in the search results.

Can technical SEO improvements help with ranking?

Yes. While not the only step for ranking well, it is definitely a crucial part of the SEO puzzle to working towards your SEO related goals.

Is page load speed important for SEO?

Yes, how fast website pages load is one of Google’s key algorithm items.

How important is mobile friendliness?

With mobile device usage continuing to rise, taking mobile friendliness is extremely important. Performing a technical SEO audit can identify issues related to mobile friendliness and your business’s website.

Should our website be using an SSL cert?

Yes, if you want to have success on Google, your website should have an SSL certificate in place.

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